Delta Plans AI-Driven Individual Ticket Pricing

Delta Air Lines CEO Ed Bastian has laid out an AI strategy that includes cutting office jobs, automating operational decisions, and charging each passenger a personalised fare based on their data profile. Bastian says the shift could lift profits by as much as 50 percent, turning dynamic pricing — already familiar in hotel and ride-hail markets — into standard practice for airline tickets. The announcement puts individualized fare-setting squarely on the agenda for the broader aviation industry.